Erynn Gutierrez

discovers hidden opportunities others miss—and can't help connecting them to the people who need them most.

As an aspiring account executive, she channels this instinct into building bridges between clients, teams, and audiences to create campaigns that connect and amplify diverse voices.

currently

assistant account manager at goodby, silverstein & partners ny

most recently

graduated from tufts university.

driven by

good coffee, iterative excellence, and giving back to her community.

Bridged cultural insight and creative strategy to connect Walt Disney World with Hispanic-American families.

An integrated marketing campaign that reframes the stress of trip planning as part of the magic, celebrating multigenerational Hispanic-American family traditions through commercials, experiential activations, and targeted social media engagement.
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ACCOUNT MANAGEMENT & MULTICULTURAL ADVERTISING | MAIP SUMMER PROJECT WINNER | FELLOWSHIP

Cracked down barriers to AI adoption by reframing resistance as a professional strength.

An internal marketing campaign designed to solve the "case" of WPP under-utilization by reframing employee skepticism as a professional strength and introducing a suite of "Detective Personas" to guide them toward a new era of critical engagement with the AI tool.
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ACCOUNT MANAGEMENT | OGILVY | INTERNSHIP

Uncovered untapped audiences to drive small business growth through targeted paid media.

A targeted, paid media strategy for local Somerville book store, Narrative Bookshop, focusing on increasing foot traffic, event attendance, and online sales through customized campaigns for local college students and New England supporters.
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MEDIA PLANNING & PAID MEDIA ADVERTISING | GUPTA MEDIA | INTERNSHIP