ERYNN Header

discovers hidden opportunities others miss—and can't help connecting them to the people who need them most.

As an aspiring account executive, she channels this instinct into building bridges between clients, teams, and audiences to create campaigns that connect and amplify diverse voices.


currently

open to work.

most recently

an account management intern at ogilvy ny.

driven by

good coffee, iterative excellence, and giving back to her community.

Erynn's Picture

Projects

Bridged cultural insight and creative strategy to connect Walt Disney World with Hispanic-American families.

An integrated marketing campaign that reframes the stress of trip planning as part of the magic, celebrating multigenerational Hispanic-American family traditions through commercials, experiential activations, and targeted social media engagement.
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ACCOUNT MANAGEMENT & MULTICULTURAL ADVERTISING | MAIP SUMMER PROJECT WINNER | FELLOWSHIP

Donde Comienza Magia prototype
Detective O prototype

Cracked down barriers to AI adoption by reframing resistance as a professional strength.

An internal marketing campaign designed to solve the "case" of WPP Open under-utilization by reframing employee skepticism as a professional strength and introducing a suite of "Detective Personas" to guide them toward a new era of critical engagement with the AI tool.
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ACCOUNT MANAGEMENT | OGILVY | INTERNSHIP

Uncovered untapped audiences to drive small business growth through targeted paid media.

A targeted, paid media strategy for local Somerville book store, Narrative Bookshop, focusing on increasing foot traffic, event attendance, and online sales through customized campaigns for local college students and New England supporters.
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MEDIA PLANNING & PAID MEDIA ADVERTISING | GUPTA MEDIA | INTERNSHIP

Narrative prototype
Concern prototype

Discovered personalization gaps to strengthen donor relationships through strategic automation.

A user-centered triggered email campaign that optimizes engagement from a diverse donor set, empowering donors to turn their concern into action.
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EMAIL CREATION, CRM AUTOMATION & USER RESEARCH | NGO | INTERNSHIP

Identified shopping behavior gaps and redirected consumers to sustainable alternatives.

A web extension that redirects online shoppers from clothing on fast fashion websites to similar options on secondhand thrift sites with the aim to shift consumers towards maintaining sustainable shopping habits.
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USER RESEARCH, USER TESTING & UX/UI DESIGN | CS170: HCI | GROUP PROJECT

Spotted voting barriers and designed accessible solutions for California voters.

An online voting interface for the 2016 general election in California.
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UX/UI DESIGN, USER TESTING | ENP166: COMPUTER INTERFACE DESIGN | GROUP PROJECT